Welcome back to our 3 email series on Posture. If you missed my last email “Bridging the Gap” click here to view it.
In the first email, I explained how posture can give you the ability to reach more people, create more awareness about your services and chiropractic, and increase the number of patients who will convert from pain management to wellness care.
I also gave you access to a Posture Flyer and a training exercise on balance with Posture Expert, Dr. Steven Weiniger to help familiarize yourself with posture exercises and how to implement these exercises in your clinic.
Ok so enough recap… back to the question:
“Is a Picture worth 1000 words?”
Absolutely! Pictures are such a large part of the world around us. Think about all the social media platforms out there that utilize images: twitter, facebook, Instagram (a platform specializing in solely images). Who doesn’t have pictures in their home, work place, wallet, etc. People are automatically drawn to images; it is just our nature.
I bet your attention was first drawn to the images throughout the email before you started reading.
Let’s go back to how the first email started:
“How many times have you been at a health screening, local event, or just talking to an acquaintance and began talking about subluxations only to see the person’s eyes glaze over?”
Say you are at that event and a person comes to your table and says “What’s chiropractic all about?”
You could go on to talk about the nervous system, your body’s innate intelligence, subluxations, etc.. BUT remember you only have one chance to make a lasting first impression. How lasting and memorable do you think educating them about anatomy and physiology is really going to be?
Let’s rewind back to when they come by the table and ask what chiropractic is all about. Rather than teaching them with words, say “I can talk about a whole lot of different things about chiropractic, but I would rather show you with a picture than with words.”
Ask if they have a minute to have you take a picture of them showing you their best posture so you can both look at it to see if you see some issues.
In an article entitled “Posture Practice Corner” by Dr. Weiniger he talks about how humans are wired to look at themselves and that by taking a picture, you are able to connect with them at a high level. This is where the posture picture comes into play.
In the old days the only way to get an almost instant picture was from one of these:
Old School Polaroid
With the influx of smartphones, you can now get a great picture and view it instantly.
How to Download and Use the Free App
1. Download the free PostureZone app on iTunes. Click Here to Download
a. There is also a paid version that allows you to track patient progress, email pictures, and have access to a video library.
2. Watch The Tutorial on How to Use the App
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How to Take their Posture Picture
1. Make sure they are in front of a solid wall or grid
2. “Stand comfortably and look straight ahead.” (If you use a floor marker, add “over the X”)
3. “Take a deep breath in and let it out.”
a. If your patient is standing stiff or “at attention,” and to equalize the lower extremity and pelvis, say, “March in place for 2 or 3 steps.”
4. “Stand tall and relaxed. Now show me your best posture.”
5. Snap the photo inside the App
6. The Result should look like this:
Once you snap the photo, have them look at it with you and point out the areas of concern and give them some explanation of why this may be occurring. Then, the conversation should naturally move to discussing some possible solutions to their problems and answering any questions they have. If they seemed interested and engaged you can simply ask them if they would like to schedule a consultation to come in and learn more about your services and treatment options.
This is a much more effective way to educate, engage, and acquire new patients than traditional screenings. The reason being is that you didn’t try to force feed information to them; instead, you created awareness of issues their body is having, showed them some reasons this may be occurring, and then showed them a solution. By going through this process, you establish yourself as the authority and the potential patient sees you as someone who can help them live a healthier life.
I know I talked a lot about health screenings and dealing with people who are prospective patients but you definitely need to implement posture pictures with your current patients as well. Taking pictures throughout a patient’s care is a great way for the patient to see visual proof of their progress.
Dr. Weiniger recommends taking pictures at the beginning of care, at the transition from acute to rehab, rehab to wellness, and also quarterly images for those patients already in wellness care.
To help you jump start using posture pictures in your office we have included two customizable flyer to use in your clinic.
P.S. To learn more about available grids for your office and screenings click here to view them online or call us at 866-318-3251.
P.P.S. We are all in this together so please like and share to help spread the power of posture.