It is that time of year again! It’s the time when the weather starts to cool
off (hasn’t happened yet but hopefully soon), kids start school, pumpkin spice
lattes return to coffee shops everywhere, and Biofreeze is having their
semi-annual sale.
Instead of just sending you a reminder of the special (which
I am sure you have received from every vendor from here to Timbuktu), I thought
I would give you some tips, protocols, and resources you can use in your clinic
to help you sell Biofreeze or other analgesics.
Six Tips to Sell More Biofreeze With Less Work
1.
Clearly
Marked Price Signs
a. If you
don’t have prices on items people will think they are too expensive to
buy. When you go into a store and there
aren’t price signs what do you automatically assume? That the product is too expensive!
2.
Use Display
Boxes
a. Biofreeze
provides displays for all of their patient sizes so make sure you take
advantage of FREE displays. If people
don’t see the product they can’t buy it.
3.
Use it on
Patients
a. The clients
that we have that sell a lot of Biofreeze implement it into their daily
protocols. They use it on some of the
difficult spots and have often couple it with the use of the omni roller. You can view the How-to
Video and Article Here
4.
Take
Advantage of Free Samples & Free Leads
a. Each year
Biofreeze receives 10 million requests for samples. That’s over 1,141.55 per hour and chances are
pretty good that some of those people are in your area and they are more than
likely in pain. With their new program
BIOFREEZEUNLEASHED.COM they will send you samples with your info personalized
on a brochure & they will send you leads when someone in your area requests
a sample. The service is free so
make sure you register.
5.
Sign Up for
Thera-BandAcademy.com
a. Go to
Thera-bandacademy.com
b. Click on
link that says OUR PRODUCTS
c. Click on
Biofreeze
i.
There you can find articles & protocols that you
can download and print off to use in your office or to send home with you
patients.
6.
Take
Advantage of Sales
a. Biofreeze
always has Semi-Annual sales in March & September. When you take advantage of sales it allows
you to either increase your margin or offer sales to your patients. You can click here
to view the current promotion
If you have
tips, protocols, or just comments please email me at josh@chiro1source.com or you can just reply to this email.
To Your
Success,
Josh
P.S. Don’t
miss the Biofreeze Sale that ends 9/30/14. Click Here to take advantage today
P.P.S. If
you have fellow clinicians you feel could benefit from these tips, please share.
After all, we want everyone to
succeed.