A Focus on You: Your Goals Are Ours

When my dad, Cecil, embarked on the Chiro1Source journey 23 years ago, it wasn’t your typical startup story. Imagine a double-wide trailer bursting with inventory, destined to crisscross the country — a humble beginning fueled by ambition and an unwavering commitment to service.

From day one, my dad had a mantra: Treat people like people, not numbers. No one likes being stuck on hold, right? He made sure a real person answered every call. It wasn’t just about selling chiropractic supplies but about creating connections.

Fast forward to today, and my wife and I are proud torchbearers of that legacy. For seven years now, we’ve upheld those early traditions. Handwritten notes accompany our shipments, a personal touch our clients appreciate. We still pick up the phones because we believe in the power of real conversations. Connecting with the chiropractic profession through various associations keeps us in the loop about industry happenings. Sure, we’re not perfect, but we make things right when they go wrong.

Our clients aren’t account numbers; they’re like family. What I cherish most about our work is building relationships. Discovering new products that make a difference is a blast. Whether it’s face-to-face at tradeshows or helping emerging manufacturers align with our values, we’re all about growth together.

You know you’re doing something right when clients cherish your handwritten notes, some even saving them. There’s genuine fulfillment in guiding clients through equipment issues, answering their questions, and alleviating their stress.

Today, it’s incredible that our business spans all 50 states and Puerto Rico, supporting chiropractors and their patients. Looking ahead, what excites me most is the continued emphasis on service. It’s not just about business; it’s a way of life. Work is essential, and creating value for others is the key to rewards — a philosophy passed down from my dad, which will be proudly continued by our son, Bennett, as he gets older.

As I gaze into the future, the prospect of putting service at the heart of our business remains a beacon of inspiration. I’m proud Bennett will follow in our footsteps; it brings immense joy. In a world where time with family is a precious commodity, having him alongside is a rare privilege. He’s learning at a young age that work isn’t just a means to an end; it’s about creating value for others and reaping the rewards that follow.

Our journey embodies the belief that success isn’t a solitary pursuit; it’s a collaborative dance with those we serve. Ultimately, our story is a testament to the transformative power of genuine connections, a truth that fuels our passion for what we do. As we forge ahead, we’re not just building a business; we’re crafting a legacy rooted in service, gratitude, and the enduring bonds we share with our clients — because their success is our success, and for that, we’re eternally thankful.